Associate Email Marketing Manager

Who we are...

Hallmark Labs, based in Santa Monica, CA, is a wholly owned subsidiary of Hallmark dedicated to rapidly progressing a century-old, privately-owned American brand to the forefront of the digital age. Our mission is to leverage cutting-edge technology to create a more emotionally connected world by making a genuine difference in every life, every day.

We are a small, nimble team that thrives on the ever-changing digital landscape as a catalyst to create meaningful, emotional connections. We believe in the power of teamwork and are an open collaborative culture that harnesses the power of diverse experiences to foster innovation.


What we need...

Are you passionate about the consumer?  Do you get excited about creating and executing best in class email marketing programs to drive customer engagement? Do you thrive in a fast-paced, collaborative environment? Are you eager to learn and have a bias for in-market A/B testing? Do you love data and believe it is critical to making great business decisions? Then we encourage you to read on…

We are seeking an Associate Email Marketing Manager that will be a critical member of the marketing team helping to set the strategic direction and execution of all emails for Hallmark Labs and its existing and yet to be launched products and services. A successful Associate Email Marketing Manager will use consumer insights, market trends, and data analytics to design and execute email marketing programs to drive consumer engagement and retention.

 

Responsibilities:

  • Track and report email performance (weekly, quarterly and ad-hoc)
  • Use historic email performance and other analysis to develop recommendations, and identify future implications; share learnings across the marketing organization
  • Participate in development of the monthly email marketing calendar and own daily maintenance, taking into consideration events, promotions, historical performance, and consumer insights
  • Brainstorm and generate new and innovative ideas for future email messages, including triggered campaigns based on data driven insights and consumer behavior
  • Develop creative briefs and take project from kick off to launch. Responsible for reviewing, evaluating & providing relevant feedback to the creative team at project review as well as list pulls and consumer segmentation
  • Execute email test plans in partnership with Sr. Email Marketing Manager, analyze and share results
  • Own email proofing, QA, and email list pulls
  • Serve as a point of contact for stakeholder requests for customer communications, establishing priority, scheduling & goal alignment ensuring flawless execution
  • Day-to-day Management of email service providers and mobile push providers, specifically Sailthru and Carnival
  • Monitor industry trends and recommend new technologies or tactics

 

Basic Qualifications:

  • Previous experience using marketing data to inform decisions
  • Proficient with Microsoft Office
  • Bachelor’s Degree

 

Preferred Qualifications:

  • Knowledge of email marketing, mobile push, marketing automation, and email service providers, such as Sailthru
  • Ability to manage multiple projects simultaneously in a fast-paced and evolving environment with changing priorities
  • Understand ongoing & changing requirements of the customer segments.
  • Familiarity with HTML and CSS
  • Experience with Microsoft Excel as a tool for data analysis
  • Experience with subscription and lifecycle marketing
  • 2+ years relevant Marketing experience
  • Copywriting or design experience preferred

 

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, education verification and satisfactory reference and background checks.

Hallmark Labs is an equal employment opportunity employer. Qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. To view your rights as an applicant please review the following EEO posters: “EEO is the Law” poster and the "EEO is the Law Supplement"

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